Ice cream and pastry shops, mass consumption, mixed drink solutions: 1,300 products, 17 production lines and 10 offices around the world. Fabbri 1905 is a family holding that has been distributing in more than 100 countries for over 100 years, led by the fourth generation of Fabbri, Nicola, Paolo and Umberto, now supported by the fifth generation of the family.
Always attentive to the value of digital communication to offer innovative experiences to customers and consumers, the company needed to renew its online presence and consolidate various properties in favor of a single integrated environment.
A new architecture to orchestrate an ecosystem of over 10,000 pages in 8 languages, capable of presenting products and services to different targets - end consumers and professionals - and with a single, well-recognizable stylistic identity.
The company also had marketing needs, with the need to generate and collect qualified leads, and commercial needs, with the integration of ecommerce.
The new Fabbri 1905 site was created with Kalì, the latest generation CMS delivered in SAAS mode. A marketing platform capable of managing any form of interaction along the funnel.
Fabbri1905.com presents the sections dedicated to the history of the holding company, where the narration was based on people's values and the company's commitment to corporate sustainability, and an area dedicated to art and culture, with the works of all editions of the Fabbri Prize for Art.
To offer the best User Experience to users, the sections for consumers and professionals have been separated via a gate on the home page and the product catalogues, accessible after registration, have been integrated.
All the recipes have product sheets, which are in turn connected to the ecommerce, where it is now possible to buy in just a few clicks.