An opportunity to get to know or better understand the DigIT Expert service, the methods of use and the issues for which it is possible to request the free assistance of Promos Italia experts, through an innovative event, completely online but oriented towards networking and meetings between companies and DigitExpert consultants.
Over the course of the first two editions these are the numbers:
2 Plenary conferences.
12 Webinar on the topics of digital export, social media, content marketing, marketplace, e-commerce and regulations.
15 Digital experts involved.
420 Participating companies.
140 One-to-one meetings with experts.
86 Sending of questions
An extraordinary participation which demonstrates on the one hand how much this type of tool has established itself today in all sectors, and on the other the need for digital knowledge on the part of Italian companies.
What has changed
Trade shows and networking have been one of the main B2B sales tools for decades; the most evident effect of the recent restrictions due to the health crisis has been a rush to digitize trade fairs, events, meetings, interpersonal relationships at any level, especially for international markets.
The revolution is underway and, probably, there will be no turning back, there will always be a greater tendency to maintain a balance between what happens in the physical world and what can be managed thanks to the digital world.
And it is precisely in this context that Promos Italia moves, taking advantage of this predisposition to use digital tools to reduce the barriers between the business world and international markets.
In fact, the event has the objective of providing Italian companies with all the technical tools necessary to orient themselves in this new operating model, overseeing issues ranging from social selling to legislation, from marketplaces through the action of consultants and professionals in the sector. to digital marketing.
Technology
In this context, the technology enabling the use of webinars and the management of appointments through video conferences becomes an essential element for the success of the project; everything must take place in a fluid but controlled way, it must allow companies to move with the utmost simplicity within the space of communication and interaction, and everything must allow the following primary elements to be managed:
Easy organization of events
Kalì Event Platform allows the organization and management of events and marketing initiatives, they are delivered through webinars, videos, video chats and streaming events, and integrates with a Business Matching system in all organizational and of unfolding.
Content Marketing and lead nurturing
The event then becomes an opportunity to create a growth path for your customers and potential. Through a programmed activity of micro moments, the interest of the people/companies involved in some of the vertical themes on which the commercial and marketing activity object of the event revolves will be consolidated.
And this represents a fundamental aspect for the involvement of one's interlocutors, an involvement that must begin long before the initiative takes place.
Networking
Moving everything to digital, you need to keep a few rules in mind, namely leveraging on asynchronous (not being "slaves" to live streaming), exploiting user profiling to create moments of meeting with those who make their agendas available, exploiting the event to describe the services keeping in mind that the traditional format must not be replicated but original solutions that take advantage of the digital to do what was and still is unthinkable in the physical world.